Established with Integrity
"The achievements
of an organization are the
result of the combined efforts of each individual."
- Vincent T. Lombardi
With first-hand working knowledge of the insurance industry and the overwhelming
challenges managers and producers faced and had to overcome to successfully build
a book of business, it became thought-provoking clear to MarTech'sSM
founders "there has to be a better way to advance sales!"
Seeing an opportunity to provide a solution to this unmet need all insurance producers
talk about and yearn for, MarTechSM started in 1996 to develop
a comprehensive and easy-to-use turnkey selling system accompanied by a high-touch
implementation and follow-up process specifically designed for the independent insurance
agency system and its producers.
The MarTechSM team works diligently to fulfill its mission
and strives to give our clients optimal results, going all the way back to our flagship
product: The Marketing AutoPilot SalesTM System for Commercial Lines New Business,
which launched in 1997. Shortly thereafter, our clients requested the same methodology
for Group Health and thus, we began to develop solutions for different types of
insurance.
MarTechSM developed and now offers four time-tested and proven
sales systems specifically designed to increase new business for Commercial Lines,
Employee Benefits, Bonds new business and Personal Lines cross-sell and account
development.
As our clients experienced rapid sales increases, we responded to the need of supporting
the MAPSTM
Managers in managing their producers. Once again we put our heads together,
enlisted several highly successful agency managers and developed a solid, practical
and useful producer tracking-and-reporting system pulling real-time pipeline data.
In July 2000, MarTechSM released Version One of the MAPSTM
Advanced Sales Management Module, and MAPSTM Managers breathed a sign of relief-another
burden had been lifted from their shoulders by the MarTechSM
team.
With both the system and management methods in place, very soon our clients began
to report record-breaking monthly sales success. By December 2000, clients lobbied
successfully for an exclusive right to use the MAPSTM System within their individual marketing
region. These clients boldly declared their willingness to pay a monthly fee just
to prevent their competition from gaining access to MAPSTM methods. Again responding
swiftly to client needs, starting in July 2001, MarTechSM
formally adopted territorial exclusivity as a standard feature for all its products
and offers this right to all MarTechSM clients.
Understanding many producers' frustration with phone-call work, yet knowing the
importance of such work to gaining appointments, MarTechSM
launched its TeleProspecting Services Division in January 2002, a full-scale outbound
call center as an optional service for our clients only.
In 2003, with differing visions for the company's future, its products and services,
MarTech'sSM founders resolved to part. Today, co-founder Deborah
Miller and her highly qualified team of associates direct the advancement of MarTechSM and MAPSTM
products and services.
