MAPS™ Products

"At MarTech^SM, we are dedicated to progressive innovation. We will strive to advance our products and processes through information, feedback and the use of technology." - Deborah Miller, President

MarTech's MAPS^TM System Portfolio

MarTech^SM developed and supplies of a series of insurance specific, relational "nurture marketing" (also known as drip marketing) sales and management systems known as The Marketing AutoPilot Sales System^TM or MAPS.^TMMarTech's^SM insurance-specific systems provide agency producers with innovative tools to increase prospecting activities, appointment activities, and increase their new sales along with client retention - all because of a decrease in the time spent on essential but mundane tasks. In October 1997 MarTech^SM released its flagship system The Marketing AutoPilot Sales System^TM (or MAPS^TM) for Commercial Lines New Business.

Currently, MarTech^SM offers five time-tested and proven sales systems along with a revolutionary reporting and management module known as the Advanced Sales Management Module. Systems developed to increase business for the following insurance lines:

Commercial Lines Bonds Employee Benefits Personal Lines MAPSTM Advanced Sales Management Module

Make No Mistake!
MAPS^TM is far more than a piece of software! Read on.

To flourish in today's business climate, agency owners must examine every ineffective rule, policy or method of thinking against every successful one to determine if it could prohibit them from doing more .Experts continue alerting us the best way to increase agency income is building relationships with prospects. Yet in the fast-paced business world of today with deadlines, quotas and hundreds of demands on a salesperson just to make a living -- who has the time to invest in building relationships? But isn't building relationships the best way to increase income? It seems like a vicious cycle many frustrated producers fail to break. They have more things to do than time to do them. How then can producers find the time to build relationships with prospects?The answer is to automate as many of the mundane tasks the producers must complete in order to establish and maintain relationships.

The MAPS^TM System's methodical approach not only automates many of these tasks, but it also begins to foster a relationship and establish a perceived value in advance so when the prospect is ready to buy, the producer is ready to respond .Letters are automatically sent out on a regular basis, independent of the producer having to write them, and slowly but steadily,

The MAPS^TM System builds the awareness of who your producer is, who your agency is and the desire to truly serve the prospect. Letter-by-letter, the prospect is reminded of how hard your producer is working to get an appointment and earn their business. It will also create a sense of consistency in the prospect's mind, showing them your producer is a person who does what they say they're going to do. In other words, your agency is reliable. So, when the buyer is ready to buy, appointment doors open.

This is why so many agencies invest in The MAPS^TM System!