Inventive Purpose Driven Productive
"It is just the little differences between the good and the best that makes
the difference between the artist and artisan. It is the little touches after the
average man would quit that make the master's fame."
- Orison Swett Marden
What MAPSTM
is -- What MAPSTM is Not
When your agency invests in MarTech'sSM MAPSTM
Sales Systems, it receives MAPSTM turnkey marketing
system including practical sales-management consulting, results coaching, fully-loaded
marketing software, and the exclusive use of the MAPSTM
product within a designated region for a term of no less then 18 months.
Designed and built by former producers and agency managers who engineered MAPSTM specifically for the insurance industry! No longer
do you need to worry about haphazardly adapting other programs and processes to
your agency operation. When we say The MAPSTM System
is 'turn-key' we mean it!
If you were building a house, you wouldn't start hammering away. A smart builder
would hire an architect to draft a plan specific to their needs. The same theory
holds true when developing a sales culture with a marketing strategy to produce
the very best results.
Most agencies fail to plan because they lack time to do so.
Most agencies lack a plan because they lack time, or perhaps the expertise, to devise
one, not because they overlook the value. They don't establish a prospect profile
to determine what would be the best, easiest and most profitable prospect for their
carriers to write, nor do they establish a minimum commission level for new business.
Again, it's not because the managers don't see value - when wearing so many hats,
they simply don't have time.
So, why not hire the architect??
MarTechSM invested the time to construct a full-scale, easy-to-administer
plan concentrating on employing your agency strengths. Then, MarTechSM
master insurance professionals walk you through pivotal formulation steps needed
to bolster a sturdy marketing foundation. Afterward, MarTechSM
furnishes your producers their leads based on the goal-setting step of creating
the plan to make their goals a reality - at no additional cost!
MAPSTM is Not - -
a CRM, Contact Manager, Sales Center or Even
a Traditional Means of Marketing!
All Client Relationship Management (CRM) or Contact Manager software programs have
the capacity to store contact information. Still, they also require a salesperson
to do all their updates and entry. This is tedious, time-consuming and quite frankly,
not what salespeople started into sales to do. Plus, if not updated regularly, the
leads and information pile up causing a good bit of frustration.
The most traditional marketing method used by many agencies to increase business
is the 'Same Ole' approach - buy or create a prospect list, mail a letter to each
prospect on the list, and follow-up with a phone call. If the prospect responds,
the producer or telemarketer tries to get an appointment.
This method works only about one-fourth of the time. With this method, basically
you're saying, "I know you don't know me, and I don't know you, but I'm ready to
sell you something. Do you have a policy or policies expiring in the next 90 days
and have an immediate need?"
When the prospect says "No," be it verbally or by simply not responding, most producers
lose interest primarily because they are looking to find interested prospects NOW
to meet their month-end numbers. The result is a one-time mailing, or sporadic mailings,
with little to poor results. Eventually the agency abandons mass mailing, claiming
no results and the sales manager tells the producers to work harder and put in more
hours, but nothing changes and everyone's frustration continues.
Another traditional approach to increasing business is hiring a telemarketing firm
to gather information and set appointments. Telemarketing usually generates better
results than one-shot or sporadic mailings, but it has drawbacks, too.
Telemarketing is expensive and disruptive to the prospect's day and can be very
intrusive. Stop and think how you feel when someone you don't know calls you out
of the blue. If the prospect isn't ready to buy, you get nowhere. Even if you get
"buying signals," but the prospect is still not quite ready to make the decision
to see you, the lead may fall through the cracks.
The MAPSTM System supports your agency in building
a true sales culture. To this end, MarTechSM engineered MAPSTM to work independent of the salesperson
to proactively market to prospects!
What Makes MAPSTM
Unique?
A successful marketing puzzle for insurance agencies must properly
combine all the various pieces to come up with the right solution that works!
The Marketing Auto Pilot Sales (MAPSTM) System is the
right idea with all the pieces in place and ready to go!
The MAPSTM Systems are time-tested and recognized to
increase the sale of profitable P & C, Bond, Personal Lines or Employee Benefits
new business within independent insurance agencies.
MAPSTM Systems have an established reputation for increasing
productivity thus adding bottom-line profits to your agency by removing time-consuming,
non-income generating tasks from producers to give them more time to focus on their
major goals-including closing business.
MarTech'sSM unique automated software has been highly praised
by our clients as "a secret weapon to differentiate them from their competition"
which has resulted in more opened doors for appointments and more sales.
MarTechSM is an advocate of the consultative-selling style
and is unwavering in its commitment to equip your agency with the tools and skills
necessary to strategically build an ongoing, strong and successful sales culture.
The GOAL of MAPSTM is to help your
insurance agency implement proven and successful marketing concepts so your salespeople
always have a full pipeline of solid, qualified prospects every month. Many salespeople
experience monthly feast or famine with their prospect pipeline. Many salespeople
spend much of their time trying to find prospects rather than selling to 'warmed-up'
buyers. The MAPSTM System [The Marketing AutoPilot
SalesTM System] solves this problem so salespeople
spend their time selling while MAPSTM does the prospecting.
That is what the MAPSTM System is all about - and it
works. Just listen to our free audio tape, The Solution
to Outrageous Sales Success.
Although MAPSTM includes cutting edge relationship-building
software, MAPSTM is much more than a software
program. MAPSTMis a system designed to assist an agency
successfully move through the numerous steps required to implement effective relationship-marketing.
Automation in and of itself is not the answer. If you automate your 'inefficiencies,'
you have only raised your mistakes to a higher level! You must automate efficiently
and MarTechSM will help you develop or refine target marketing
strategies that work. The MAPSTM System is 'rolled
out' in 2 phases. After you complete the first phase, you are sent the second phase
for full implementation. There is no need to take step 10 until you successfully
take steps 1 through 9. MAPSTM is a systematic step-by-step
solution to creating and implementing an incredibly powerful relationship marketing
program.
MAPSTM includes the right software, fully loaded with
insurance specific strategies, letters, faxes and reports. It is the right tool
for the job and will allow you to develop relationships with a much larger number
of prospects than you could ever do manually. Every mechanic knows the value of
the right tool. Every non-mechanic knows the value of having the knowledge to know
how and where to use the tool. MAPSTM brings these
two ingredients together in one package - knowledge and the right tools.
Territorial Exclusivity is Included!
MAPSTM is so powerful that it helps an agency achieve
a competitive edge over their competition. Our customers have convinced us we must
offer exclusive territories so they will be the only agency using MAPSTM
in their area.
The MAPSTM
AutoPilot delivers true marketing automation!
