CoachingTrainingManaging
"Nothing happens by itself ...It all will come your way, once you understand
that you have to make it come your way, by your own exertions.
- Ben Stein
Designing Your Sales Culture
Because you hire us to coach you through new territory, your agency's MAPSTM
consultant will supervise the entire MAPSTM implementation
process. This process divides into two phases with each Phase having specific tasks
necessary for the overall success of your system.
Phase One is for coaching and molding the sales philosophy of management and producers
while Phase Two implements the AutoPilot software and the trains your software administrator,
known as the MAPSTM Coordinator. This process
must be completed on a timely basis and as recommended. Below is a brief overview
of each Phase and an estimate of completion time.
Phase One:
Creating a Solid Foundation & Maximizing
Talent
A MarTech agency consultant will coach management and producers in:
Identifying the best markets and carriers so apps are approved faster and moreoften;
Determining through goal-setting the number of suspects and prospects needed so
each producer earns their income goal;
Evaluating current prospects to improve the quality of the pipeline;
Pinpointing new suspects by SIC code to load into MAPS to begin generating warm
prospects;
Assigning key MAPS players: MAPS Manager, MAPS Coordinator
Deciding the best method of handling x-dating and appointment calls so marketing
efforts are consistent and disciplined;
Participating in coaching and training exercises to revamp traditional sales thinking.
Managers' Time Allotment: Ranges from ten to fifteen (10 -15) management hours depending
upon the agency's identification of carrier target markets.
Producers' time allotment: Five to six (5 to 6) hours each depending
upon the accuracy of their current x-date information.
Phase Two:
Launching Your Marketing Program
A MarTechSM technical consultant will lead your
MAPSTM Coordinator through extensive AutoPilot
software training and other tasks related to importing prospects and launching the
program.
MAPSTM Coordinator time allotment: Five
to seven (5-7) working days depending upon training ease and lead preparation. If
the agency has most or all leads in an electronic format, time allocation may be
reduced.