Unobtrusive Professional
"Quality is never an accident; it is always the result of high intention, sincere
effort, intelligent direction and skillful execution; it represents the wise choice
of the many alternatives."
- Will A Foster
The Marketing AutoPilot SalesTM
(MAPSTM) System is designed to automate your marketing
efforts and nurture an on-going relationship with prospects to show them you are
different from your competition. MAPSTM contains hundreds
of strategies for keeping you in touch with your prospects through a series of well-timed
letters. Yet, there comes a time when the letters have done their job and now the
prospect must be contacted. This is where many producers fail because they either
don't have the time or inclination to pick up the 500-pound phone to call the prospects
MAPSTM has worked so hard to prepare and the right
moment passes!
Why leave the most critical phase of the MAPSTM System
to chance? Why not automate the phone calling as well with MarTech'sSM
TeleProspecting services?
Our TeleProspectors are well trained to handle the two types of calls most producers
say they would like to avoid: obtaining renewal dates and calling for appointments.
Our TeleProspectors quickly and efficiently obtain expiration dates needed to launch
your system or keep it running at peak levels. They will also verify key information
like current decision-maker name so your letters influence the right person who
can give you a "Yes" on your proposal. They will even call your prospect when it's
time for an appointment - just like you said you would in your letters! Imagine
getting rid of all that phone work you used to dread?
How does TeleProspecting differ from traditional telemarketing?
Telemarketers are trained to do just that: sell over the phone. They are trained
to do whatever they can to obtain a sale or close an appointment. Do you remember
the last time you received a call from a telemarketer? How responsive were you and
more importantly, what did you think of the company? Why would you want to do this
to your prospects?
Telemarketers are very often guilty of "Pre-Mature Proposing" which means they assume
everyone with whom they speak has an immediate need to be met. Most times this is
not the case and the process is doomed from the start. Our TeleProspectors are trained
in the MAPSTM marketing philosophy, so they are familiar
with the strategies involved before and after a call. They are able to avoid Pre-Mature
Proposing and put the calls in the proper perspective for the prospects, allowing
for a much smoother transition into the next strategy.
MarTech TeleProspectors are not salespeople.
We leave that up to you. As such, they will not create a situation in which a producer
must sell against any pre-conceived notion nor will they put the agency and/or producer
in a negative light. They will not promise a prospect something just to set an appointment.
They will refer any sales questions to the producer and leave them to do what they
do best - sell. Many telemarketers will push a prospect to obtain an appointment
because their call is a "One-Shot Deal." If they don't book the appointment, the
prospect won't be contacted until the following year and in the very same manner.
This can create a very hostile situation and soul the prospect on your agency forever!
TeleProspectors know whatever happens, MAPSTM has a
strategy for it, so they are able to be much more relaxed on the phone with a prospect.
When our TeleProspectors can for an expiration date, that's all they are doing -
they are not trying to push forward any kind of agenda, pre-maturely proposing to
some assumed immediate need, nor are they trying to familiarize the prospect with
the agency - that's what MAPSTM is designed to do.
They are merely collecting information, and thus again, the call is very unobtrusive
to the prospect and will not place the agency or producer in a negative light.
